Business

Business Management for Business Owners


Description
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.

The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply.

This course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.
Content
  • How to Use This Guide
  • How to Use This Guide
  • Session One: Course Overview
  • Session One: Course Overview
  • Learning Objectives
  • Pre-Course Assessment
  • Pre-Course Assessment
  • Pre-Course Assessment
  • Session Two: Who Are You and What Are You About?
  • Session Two: Who Are You and What Are You About?
  • What is Our Business?
  • Making Connections
  • Pre-Assignment Review
  • Pre-Assignment Review
  • The Owner’s Role
  • Ingredients for Success
  • The Business Owner
  • The Entrepreneur
  • The Freelancer
  • Words of Wisdom
  • Keeping Things Moving
  • Session Three: Designing Your Organizational Structure
  • Session Three: Designing Your Organizational Structure
  • Bringing the Idea to Life
  • Getting Started
  • Growth Phase One
  • Growth Phase Two
  • Putting the Pieces Together
  • Looking at the Options
  • Geographic Structure
  • Divisional Structure
  • Matrix Structure
  • Summary
  • Making Connections
  • Differences for Corporations
  • Choosing Board Members
  • Board Issues
  • The Role of Shareholders
  • The Big Picture
  • Words of Wisdom
  • Current Thinking
  • Making Connections
  • Session Four: Introduction to Operations Management
  • Session Four: Introduction to Operations Management
  • Defining Operations Management
  • What Does It All Mean?
  • Envisioning the Process
  • Introduction to Types of Operations
  • Types of Operations
  • Practical Application
  • Session Five: Understanding Financial Terms
  • Session Five: Understanding Financial Terms
  • Finance
  • Recording Financial Transactions
  • General Accepted Accounting Principles (GAAP)
  • The Income Statement
  • Income Statement Equation
  • Sample Income Statement
  • The Balance Sheet
  • Balance Sheet Equation
  • More About Balance Sheets
  • Current vs. Fixed Assets
  • Cash Flow Statement
  • Statement of Retained Earnings
  • Session Six: Getting the Right People in Place
  • Session Six: Getting the Right People in Place
  • Six Essential Steps of Hiring
  • More about Orientation
  • More about Onboarding
  • Making Connections
  • Session Seven: Getting Your Product Together
  • Session Seven: Getting Your Product Together
  • Inventory Management
  • Types of Inventory
  • More About Inventory
  • Understanding the Value Chain
  • Making Connections
  • Outsourcing Options
  • Quality Control
  • Quality Control Philosophy
  • Session Eight: Building a Corporate Brand
  • Session Eight: Building a Corporate Brand
  • Your Brand
  • Example: Acme Widgets Inc.
  • Brand Names and Slogans
  • Do’s and Don’ts
  • Developing a Slogan
  • Developing a Slogan
  • How People Will See Your Images
  • Choosing a Color
  • Color Spectrum Two
  • Fonts
  • Sans Serif Fonts
  • Specialty Fonts
  • Font Considerations
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Working It Out
  • Session Nine: Marketing Your Product
  • Session Nine: Marketing Your Product
  • About the Marketing Process
  • Cycle Overview
  • Stage One: Consumer and Market Analysis
  • What do they need?
  • Who is buying our product? Who is using our product?
  • What is the buying process?
  • How Can I Leverage Segmentation?
  • Segmentation Case Study
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Price
  • Price
  • Place
  • Promotion
  • Packaging
  • Making Connections
  • The Final Stages: Implement, Evaluate, Review, Revise
  • Leveraging Social Media
  • Leveraging Social Media
  • Session Ten: Selling Your Product
  • Session Ten: Selling Your Product
  • Building Your Sales Force
  • The Sales Cycle
  • Initiate
  • Initiate
  • Build
  • Manage
  • Optimize
  • Session Eleven: Planning for the Future
  • Session Eleven: Planning for the Future
  • Introduction to Strategic Planning
  • Identifying Your Stakeholders
  • Taking the Right Approach
  • Making Connections
  • The Strategic Plan Pyramid
  • Session Twelve: Goal Setting and Goal Getting
  • Session Twelve: Goal Setting and Goal Getting
  • Setting Achievable Goals: Identifying Outcomes
  • The Four Perspectives
  • Customizing the Perspectives
  • Timeline for Your Plan
  • Goals with SPIRIT
  • Getting Into It
  • Session Thirteen: Succession Planning 101
  • Session Thirteen: Succession Planning 101
  • What is Succession Planning?
  • Replacing vs. Succeeding
  • Defining Succession Planning
  • Session Fourteen: Managing Your Money
  • Session Fourteen: Managing Your Money
  • What is a Budget?
  • Test All Assumptions
  • How Was Last Year?
  • How’s The Marketplace Doing?
  • What’s It Costing?
  • Managing Your Budget
  • Know Your Accruals
  • Getting it Right
  • Session Fifteen: Ethics 101
  • Session Fifteen: Ethics 101
  • Are You Ready?
  • Sample Codes of Ethics
  • Rotary Four-Way Test
  • Minnesota Principles
  • Asimov’s Three Laws of Robotics
  • Your Code of Ethics
  • Session Sixteen: Building a Strong Customer Care Team
  • Session Sixteen: Building a Strong Customer Care Team
  • The Pillars of Success
  • The Critical Elements of Customer Service
  • Making Connections
  • The Remaining Elements
  • Critical Element Three: Given Life by the Employees
  • Critical Element Four: Be a Problem Solver
  • A Problem Solving Process
  • Critical Element Five: Measure It
  • Critical Element Six: Reinforce It
  • Developing and Maintaining Relationships
  • Session Seventeen: Training Employees for Success
  • Session Seventeen: Training Employees for Success
  • Why Continuous Learning?
  • Factors for Learning Success
  • Getting Motivated for Training
  • Steps in the Learning Process
  • Making Connections
  • Session Eighteen: Leadership Essentials
  • Leading and Managing
  • Leadership Styles
  • Making Connections
  • Applying the Styles
  • The Cycle of Styles
  • Managing Performance
  • Making Connections
  • Personal Action Plan
  • A Personal Action Plan
  • A Personal Action Plan
  • Summary
  • Summary
  • Summary
  • Post-Course Assessment
  • Post-Course Assessment
  • Post-Course Assessment
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever