Business

Writing a Business Plan


Description
This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan.
Content
  • How to Use This Guide
  • How to Use This Guide
  • Session One: Course Overview
  • Session One: Course Overview
  • Learning Objectives
  • Pre-Assignment
  • Pre-Course Assessment
  • Pre-Course Assessment
  • Pre-Course Assessment
  • Session Two: What is a Business Plan For?
  • Session Two: What is a Business Plan For?
  • The Purpose of the Plan
  • Getting Down to Business
  • Staying Flexible
  • Session Three: A General Business Plan Framework
  • Session Three: A General Business Plan Framework
  • The Importance of a Framework
  • Essential Elements
  • Making Connections
  • Pre-Assignment Review
  • Pre-Assignment Review
  • Making Connections
  • Pre-Assignment Review
  • Making Connections
  • Session Four: Identifying Your Audience
  • Session Four: Identifying Your Audience
  • Who Are You Writing For?
  • Defining the Terms
  • Defining the Terms
  • Words of Wisdom
  • Making Connections
  • The Rules of Writing
  • Making Connections
  • Session Five: Gathering and Analyzing Information
  • Session Five: Gathering and Analyzing Information
  • GO-PARSE
  • Get Organized
  • Preview
  • Ask
  • Read
  • Markup Methods
  • Summarize
  • Shorthand Symbols
  • Shorthand Tips
  • Evaluate
  • PARSE in Action
  • GO-PARSE Summary
  • ACE Building Celebrates Five Years of Success
  • ACE Building Celebrates Five Years of Success
  • ACE Building Celebrates Five Years of Success
  • ACE Building Celebrates Five Years of Success
  • ACE Building Celebrates Five Years of Success
  • ACE Building Celebrates Five Years of Success
  • ACE Building Celebrates Five Years of Success
  • Session Six: Defining Your Company
  • Session Six: Defining Your Company
  • Writing Your Company Description
  • Making Connections
  • Describing Your Products and Services
  • Performing a Market Analysis
  • Developing an Operations Plan
  • The Operations Process
  • Operations and Your Business Plan
  • Types of Operations
  • Manufacturing
  • Transportation
  • Supplies
  • Service
  • Overlaps
  • Buffers
  • Session Seven: Getting to Work
  • Session Seven: Getting to Work
  • Working on Your Plan
  • Business Plan Worksheet
  • Session Eight: Creating a Marketing Strategy
  • Session Eight: Creating a Marketing Strategy
  • Introduction to Marketing
  • Cycle Overview
  • Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying Our Product? Who is Using Our Product?
  • What is the Buying Process?
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation?
  • Key Questions
  • SWOT Analysis
  • Next Steps
  • Analyzing Distribution Channels
  • Making Connections
  • Creating a Marketing Plan
  • Creating a Marketing Plan
  • Price
  • Place
  • Promotion
  • Packaging
  • Sketching Out the Plan
  • Evaluate, Review, and Revise
  • The Value of Social Media
  • The Value of Social Media
  • The Value of Social Media
  • Session Nine: Creating the Sales Plan
  • Session Nine: Creating the Sales Plan
  • Building Your Sales Force
  • The Sales Cycle
  • Initiate
  • Making Connections
  • Build
  • Manage
  • Optimize
  • Session Ten: Developing Financial Projections
  • Session Ten: Developing Financial Projections
  • Accounting Terminology
  • What is Finance?
  • The Cycle of Finance
  • Recording Financial Transactions
  • General Accepted Accounting Principles (GAAP)
  • The 11 Principles
  • Key Reports
  • Income Statement Equation
  • Sample Income Statement
  • The Balance Sheet
  • Balance Sheet Equation
  • Balance Sheet Accounts
  • Current vs. Fixed Assets
  • Cash Flow Statement
  • Statement of Retained Earnings
  • Financial Projections
  • Tips and Tricks
  • Use the Writing Rules
  • Session Eleven: Putting It All Together
  • Session Eleven: Putting It All Together
  • Writing the Executive Summary
  • Making a Strong Presentation
  • Making Connections
  • The Finishing Touches
  • Keeping Your Data Safe
  • Reviewing and Revising
  • Personal Action Plan
  • Session Twelve: A Personal Action Plan
  • A Personal Action Plan
  • Summary and Recommended Reading List
  • Summary and Recommended Reading List
  • Post-Course Assessment
  • Post-Course Assessment
  • Post-Course Assessment
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever